Facebook, and Twitter, and Instagram, oh my! Sharing museum collections through social media

social media

Social media has infiltrated our lives, and it’s no longer restricted to personal use. Many cultural institutions are using social media outlets very effectively to connect and communicate messages to a wide variety of audiences. There are so many choices and platforms and ways of engaging with the public, which can make even just the term “social media” seem overwhelming or daunting. Whether you’re completely inexperienced or you’re looking to refine or streamline and make the most of your efforts, this webinar will provide an opportunity to learn more about what is out there, how different platforms are being used, and will provide tips for effectively using social media to share your collections, which ultimately assists in furthering access and preservation.

Featured Speakers:

Molly Gleeson

  • Molly Gleeson is the Rockwell Project Conservator at the Penn Museum (University of Pennsylvania Museum of Archaeology and Anthropology). She works full-time in the museum’s open conservation lab on Egyptian mummies and artifacts. Molly received her M.A. from the UCLA/Getty Master’s Program in the Conservation of Archaeological and Ethnographic Materials in 2008 and her B.A. in Art Conservation from the University of Delaware in 2002.


Tom Stanley

  • Tom Stanley is a Public Relations and Social Media Coordinator at the Penn Museum. He received his Bachelor’s Degree in 2007 from Susquehanna University in Selinsgrove, Pa., where he studied Communications with an emphasis in Broadcasting. He resides in South Philadelphia with his fiancée.



Recorded: Tuesday, 14 July 2015
Duration: Approximately 1 hour 10 minutes

Access Recording

Social Media Webinar Handouts and PowerPoint Presentation


For closed captions, please access this via this link.